About And I Wonder

ABOUT AND I WONDER

THE BRAND

Eight years ago, And I Wonder was born from the combination of the dreams of the three founders with a common ambition. The first was linked with the desire of designing shoes with a strong identity and originality, breaking the monotonous offer of feminine footwear at the time.

The second was to develop a perfect female shoe engineering reference in comfort, capable of responding to the morphological needs and desires of each woman.

The third one had the ambition to create a unique, unforgettable, humanized customer experience that would allow the creation of a strong and lasting bond between the brand and
a bride.

Quickly, And I Wonder become a reference brand in the market of personalized shoes for brides, and recognized by:

PERFECT FIT

Since day one at And I Wonder, creating a shoe pattern has been one of the most important and time-consuming steps in the creation process. It goes through testing and experienced hands to create the perfect fit. Each fit has its own design concept and its morphological purpose coupled with And I Wonder's recognized standards of comfort. Cutting is an incredibly skilful job that requires a lot of experience and undivided attention to detail, it can take weeks before we are 100% satisfied with the fit. That means the shoes not only look amazing, they are also amazing.

IDEAL SIZE

All And I Wonder shoe models are available in European sizes from 35 to 41, however any size can be produced. But much more than a vast availability of sizes is the capacity that we have been developing, that in each size we adjust the shoe to each customer's foot. Today, when the morphology of the client's foot requires, 3 base measurements are taken to adjust the shoe construction. Customers value this level of personalization, which is unique to expensive traditional “made-to-measure “services.

OUTSTANDING COMFORT

As the brand’s DNA since its inception, work, study and research into comfort are pushed to the limit. Constant attention to new technologies and innovative materials allow us to offer the customer maximum comfort.

For And I Wonder, comfort goes through a combination of factors, each deserving special attention:
– the mold
– the shape
– the design
– the cut
– the construction
– the materials
– the seams
– the heels
– the insole
– and stability
If you want to know more in detail about the And I Wonder comfort click here.

PERSONALIZED CUSTOMIZATION

Always having the personality, the client's preferences, and the importance of the occasion as the goal of each creation, And I Wonder has always provided its clients with a wide range of customization and personalization options. From choosing the type of material, colour, tone, thickness, and height of the heels to accessories such as bows, ribbons, crystal hardware and handmade flowers. Personalization only has one limit – every customer's dream.

TAILOR-MADE SERVICE

As a customer-centric brand, the And I Wonder service has always stood out. The network of Shoe Advisors specialized in product advice and knowledge are available, either in person or virtually, allowing to provide an individualized and proximity service. Each client has at their disposal a professional who will accompany them throughout the process.

The And I Wonder ability to quickly adapt to new times has allowed the concept of digital service to evolve, never forgetting the importance of contact with the product and experiencing the comfort of the shoe. An online service protocol was created, sending test samples to the customer’s address, to satisfy this need.

PERFECT FIT

Since day one at And I Wonder, creating a shoe pattern has been one of the most important and time-consuming steps in the creation process. It goes through testing and experienced hands to create the perfect fit. Each fit has its own design concept and its morphological purpose coupled with And I Wonder's recognized standards of comfort. Cutting is an incredibly skilful job that requires a lot of experience and undivided attention to detail, it can take weeks before we are 100% satisfied with the fit. That means the shoes not only look amazing, they are also amazing.

IDEAL SIZE

All And I Wonder shoe models are available in European sizes from 35 to 41, however any size can be produced. But much more than a vast availability of sizes is the capacity that we have been developing, that in each size we adjust the shoe to each customer's foot. Today, when the morphology of the client's foot requires, 3 base measurements are taken to adjust the shoe construction. Customers value this level of personalization, which is unique to expensive traditional “made-to-measure “services.

OUTSTANDING COMFORT

As the brand’s DNA since its inception, work, study and research into comfort are pushed to the limit. Constant attention to new technologies and innovative materials allow us to offer the customer maximum comfort.

For And I Wonder, comfort goes through a combination of factors, each deserving special attention:
– the mold
– the shape
– the design
– the cut
– the construction
– the materials
– the seams
– the heels
– the insole
– and stability
If you want to know more in detail about the And I Wonder comfort click here.

PERSONALIZED CUSTOMIZATION

Always having the personality, the client's preferences, and the importance of the occasion as the goal of each creation, And I Wonder has always provided its clients with a wide range of customization and personalization options. From choosing the type of material, colour, tone, thickness, and height of the heels to accessories such as bows, ribbons, crystal hardware and handmade flowers. Personalization only has one limit – every customer's dream.

TAILOR-MADE SERVICE

As a customer-centric brand, the And I Wonder service has always stood out. The network of Shoe Advisors specialized in product advice and knowledge are available, either in person or virtually, allowing to provide an individualized and proximity service. Each client has at their disposal a professional who will accompany them throughout the process.

The And I Wonder ability to quickly adapt to new times has allowed the concept of digital service to evolve, never forgetting the importance of contact with the product and experiencing the comfort of the shoe. An online service protocol was created, sending test samples to the customer’s address, to satisfy this need.

The brand resilience made 2021 the year of change with the launch of the “Re-born” project.
Always with a positive spirit, And I Wonder took advantage of the situation to evolve its image, diversify its offer, invest in product design, and reinforce its internationalization strategy while preserving the brand’s DNA and values. It has integrated professionals with recognized international experience in luxury brands such as Chanel, Louis Vuitton, Gucci and Gianfranco Ferre.

The “Re-born” project marks the beginning of a new era for the brand. Today’s And I Wonder extends its knowledge of the bridal segment to other segments such as party and daily use.
Offers to clients 4 different services, “Show Collection”, “Do It Yourself”, “Bespoke” and “See Now Buy Now” in order to meet all the needs of contemporary women.